#2 SEO – What this three-letter abbreviation is all about.
Of Search Engines that is.
Obviously, Google and other search engines don’t want you to do this…
Which is why they are ALWAYS changing the algorithm.
This has several implications:
· This article could be irrelevant in 3 months (but it won’t because I will constantly update it)
· You NEED to hire someone that can do organic seo services on a monthly retainer.
Now, since Google isn’t teaching us SEO guys what the search engine wants to see, there’s not 100% certainty which factors do and do not work for SEO.
Before I get into that here are some terms you need to know.
Basic SEO Terms
Here are some terms you’re going to need to know if you decided to hire me, or anyone else really.
Keyword – something you type into a search engine. Example: Looking for a babysitter? Simply type in your keyword of “babysitter” into Google.
Long-tail keywords – essentially are specific ones. While babysitter would be considered a “broad” keyword, an example of a long-tail one would be “babysitters in California”.
Search Volume – Displayed by just a number. A keyword with a search volume of 1000 means that keyword is used 1000 times a month.
Competition – How many other websites are competing for same keyword. On a scale of 1-100.
Backlink – a link placed on someone else’s website that directs back to yours. ONE OF MOST IMPORTANT KEYTERMS.
Other kinds include:
Exact-match a link to your homepage titled “homepage”
Partial-match a link to your homepage with a link called “click here to go to my homepage”
Branded – Using your brand name in the anchor text. So like “click here for Nigel’s super awesome SEO”.
Generic – really basic CTA’s (call to actions). Click here, follow this link, real bland.
Images – if you’re real sneaky and put links into Images.
If you want to learn more, click on this branded anchor text over at Moz’s blog: Moz’s more in-depth explanation about anchor text in SEO
Deep Links – a backlink that points to a specific page on your website (such as a piece of content, blog, etc.) instead of just the homepage. These are valuable.
On-page SEO - SEO done on your website such as:
· Tweaking titles and descriptions for keywords
· Speeding up website by compressing images, cleaning code
· Improve internal link structure (how pages on website link to each other)
Link building – the act of getting backlinks from websites.
There’s a TON more (which is why you should pay someone if you don’t have the time to learn) but as a customer looking to figure out what the hell SEO is, this will help you stand your own when shopping around.
So WHY the %&$! Is SEO so expensive?
Did you know that 75% of ALL clicks go to the first page of search results?
· First result: 33%
· Second result gets 15%
· Third result gets 9%
Short story shorter, you want to be on the first page.
Because there’s such a demand, larger SEO firms will charge anywhere from $4000-$7000+ a month.
· Content marketing
· National vs local rankings
· Competitive keywords
Before you can start ranking higher on Google you need an actual reason why people would come to your website.
You could have the best backlinks from websites like CNN, or other big sites in your niche, but it wouldn’t mean SQUAT if there’s nothing for them to look at.
Good content reduces bounce rates, establishes authority, and when done right, can convince buyers to sell.
(Like what this piece is doing 😉 )
Do NOT skimp on a good writer.
National vs Local rankings
Obviously, it’s going to be hard unless you’ve got DEEP pockets to rank page 1 (or result 1) for a keyword on a national scale.
And sometimes, maybe you don’t want to rank for a national keyword.
After all, if you’re just a babysitter in California…
You’re not going to be able to help out Sally in New York.
So you decided to get FR about SEO.
Guess who else has too?
All your competitors.
Which makes it harder, more expensive, and requires constant attention even when at the top.
Ready to start your journey to the top of the search results?