#4 - Youtube SEO, Seriously?
Youtube SEO - That’s A Thing?
Yup. And here’s a couple things about it, why you need to be seriously considering implementing it if your content marketing has a video part to it, and how to possibly monetize it like some of the cool kids on the block.
So like regular SEO - it is the optimization of a search engine. However, unlike most search engines, YouTube is ONLY for video. Its size, being the second largest search engine has given it a name of its own.
I run a personal Youtube Channel that I’m going to try to resurrect, and hopefully get it growing through regular content (remember, content is 95%) and squeeze out a little bit more juice through SEO.
How to Optimize YouTube SEO
YouTube is not just a place for viewing shared videos but also a powerful search engine after Google. Now there are over 400 hours of video being uploaded on the platform each minute. Many You Tubers have taken to the platform to monetize their blogs.
When you log in to YouTube, you will find a search engine similar to that on Google on the top page. Once you type keywords, you will have relevant pages displayed. Many digital marketers have started to notice the potential that is on YouTube and want to incorporate the latest trends in SEO for YouTube.
The question is, “How do you get more views on your YouTube videos?”
Identify the right video keywords
The keywords that you use to rank on Google are not similar to those on YouTube. YouTube uses algorithms to rank videos. YouTube SEO starts with the title. If you carefully observe some of the treading videos on YouTube, you will notice that they start with “how to.” Have the relevant keywords for your title. You can use Google Planner for this or try to use YouTube autocomplete on the search button. Here you will get ideas for your Title.
Use Tags for Optimization
Tags are not only crucial for Instagram but are vital for SEO for YouTube. Tags help you get views. When using tags list some of the LSI keywords relevant to the video and attach them to the video. Use approximately 10 to 12 tags per video. You can use software like Tube buddy for this.
Naming your video
Many people uploading their videos on YouTube do not pay attention to the file names. You will find some videos listed as “file1.mp4” or “mov2.avi”. YouTube SEO is different from other forms of content SEO because the search engine does not go into the video. It will not highlight the content inside the video. This means you have to incorporate the relevant keywords with the YouTube file name.
Encourage people to subscribe and comment
If your videos are receiving a lot of interaction through comments, it means people like them, and this sends a message to YouTube search algorithms to rank them higher. SEO for YouTube requires one to encourage discussion by viewers after watching the video. The more interaction there is, the more the video is shared across various social media platforms.
Encourage your viewers to subscribe to your YouTube channel for more relevant content. This is one of the ways YouTube uses to rank videos.
Given a choice between subscribing and commenting, go for more subscriptions as this locks your viewership.
YouTube videos allow 1,000 character descriptions. For some people this seems like the right opportunity to fill their descriptions with texts but remember people do not want to read long texts – they are here to watch videos. Also, YouTube will only display the first 100 characters from your descriptions, and this means you have to make each sentence count. For SEO for YouTube ensure that your descriptions have CTAs and links to your webpage. An optimized description appears on the video sidebar. It is not clear however whether an optimized description causes a video to rank higher on search engine results.
Provide Quality videos
Once you have the right keywords in place, you need to concentrate on quality videos. YouTube SEO recognizes those videos that lack viewership because they are of poor quality. While it is not a requirement that you have your videos developed in a professional studio there some things you can do to improve the quality of your videos. In fact, if you have a good iPhone or Android phone, you can set it up on a tripod and start recording. Ensure that you have a good backdrop with no interference when making the video.
SEO for YouTube is for those who want to have their videos rank higher than competitors do. You will have to start with producing high-quality videos that have good sound and video clarity. The title should be optimized for the right keywords because it is the first thing that people see when they search for your video. Use tags to popularize videos; have an average of 10 to 12 tags. Do not forget to encourage your viewers to share and comment on your videos. When all these are done, you should see a considerable increase in traffic.